. TOP TIPS FOR PLANNING YOUR SUMMER BLOG SCHEDULE .
Summer is a funny time of year when it comes to blogging, it often feels like the quiet before the storm in the months before September, when fashion week arrives and the blogosphere rockets. But before the fashion week storm, the blogging world seems to lull a little, readerships seems to slow, content seems to stall and generally things just go into hibernation a little.
As a blogging obsessive I blog daily all year round, but often feel like during summer months I’m a little more alone with it all, with people gallivanting around the world on holiday and everyone too busy having fun to spend hours stuck inside reading blogs, real life can often take priority (and so it should).
But despite the lull of summer, there’s still a reason to blog, an audience wanting new exciting blog content and new posts to inspire or provide some escapism. Blogging doesn’t have to totally come to a halt in summer … You can tweak and adapt your content to capture interest and keep your blog alive during the summer months.
So today I thought i’d share my 5 tips to help you plan your summer blog schedule, to keep your readers coming and your blog traffic flowing.
. 5 TIPS FOR YOUR BLOG SCHEDULE THIS SUMMER .
#1 WHAT DO YOU WANT TO READ?
First things first, when it comes to summer blogging, start with what it is you’d like to read and most importantly what you want to write about. Don’t feel ‘stuck’ to your usual blog content themes and schedule, the summer months do change things with peoples routines changing, holidays taking people out of the country and generally what we want to read and seek inspiration from changing too. Adapt your content as you see fit … for me I have an increased interest in reading healthy summer recipes, exercise tips, summer blogging tips and of course travel guides and photo diaries too. In turn the content I want to share on my blog is slightly more lifestyle and inspiration focussed too, rather than my usual focus on style posts & career and blogging tips.
#2 PLAN IN ADVANCE
The best thing about Summer is holidays (for me at least), but this in turn means weeks away from the usual day to day grind, and therefore my blogging routine and usual schedule too. The summer often gets filled with weekend getaways and more social plans than normal making most of the sunshine and light evenings … whilst I wouldn’t change this for the world, it does mean I need to be super organised with my blog, to ensure I keep my content flowing and my blog up to date.
My top tip for blogging in the summer is to plan a lot in advance, keep yourself organised and try and schedule as much as possible to keep the weight off your shoulders whilst you’re enjoying the summer too.
#3 TRAVEL BLOG
As I mentioned above, one thing I love to read during the summer are travel posts, city guides or even just photo diaries. They provide inspiration and escapism in the bucket loads and I just love the variety it brings to my favourite blogs (including my own), seeing holiday outfits, restaurant guides and generally just beautiful photos for some serious escapism.
I don’t think i’m the only one that loves to read travel blogs & photo diaries, so make the most of your holidays and breaks away by sharing your photos, providing tips and ideas for things to do in case other people are visiting too.
Holidays and travel provide some really great opportunities for rich, new and original content. So make the most of it.
#4 FASHION WEEK WARM UP
Of course summer is the warm up to Fashion Week, and so as we work our way towards September, we can start to warm our blog up for the occasion too. Whether it’s Fashion Week guides, style picks or your own preparation, there’s always so much hype towards fashion week, so accept the lull before the storm, but be ready for when that buzz kicks off.
If you plan it well, hopefully you’re content will capture tons of interest as blogging ‘hypes’ up again.
#5 MAXIMISE SOCIAL
Perhaps my biggest tip, alongside planning ahead, for blogging this summer is maximise your social channels. Whether it’s sharing your adventures on instagram and twitter, keeping your Facebook updated with new content or even sharing vlogs or snapchats of your goings on … people love it. With summer limiting our time to sit and read a big long post, social offers that bite size opportunity to keep up to date but whilst we’re on the go.
I for one am obsessed with Instagram this summer, following my favourite bloggers summer adventures, and in turn sharing daily snippets of my summer too. You can follow along here if you’re not already.
I’d love to hear your tips and advice too, how do you run your blog and your blog schedule during the summer?