NUMBER 22

. SOHO HOUSE .

. WACKERHAUS QUEBEC SHORTS . WACKERHAUS MONTREAL JACKET . CHOO PUMPS . PHILLIP LIM PASHLI . TOPSHOP SHOES .

In the last few months I’ve started to develop a real flavour for a couple of things … firstly high end designer pieces (driven from my new life mantra of buying less and investing more) and secondly for entrepreneurism. I seem to be spending more and more time admiring those who’ve taken the leap of leaving stable employment to live their dream and run their own business, whether that’s bloggers taking a risk and going full time or friends and ex colleagues making a change and taking the brave decision to actually live their dreams. It’s something I think about frequently but something I don’t think i’m quite ballsy enough to do. Both of these fascinations & aspirations have come together in Number 22 Boutique, a new online fashion boutique launched this month by an ex client of mine. Not only am I totally inspired by the entrepreneurism, the risk taking and the balls it takes to make that kind of decision, i’m also in complete adoration for the boutique itself and have found myself spending hours browsing the collections, discovering new designers and wracking up a wish list of beautiful, unique, designer pieces.

. COACHELLA .

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. WHIT PALM PLAYSUIT .  SABRINA ZENG CLUTCH . MINNA PARRIKA PUMPS . ASOS FEDORA . TOPSHOP GLADIATOR SANDALS .

Number 22 is an online boutique set up to bring new and innovative international designers over to the UK, making otherwise unaccessible collections and labels only a click away. All the designers and labels featured in the boutique are carefully sourced, highly exclusive & very much otherwise ‘hard to find’, they’re the type of brands that I spend days hunting down when i’m in NYC, the sort of Bleeker St store that feels like a genuine treasure to come across. All the items are limited in quantity making them even more exclusive … clearly this makes me want everything 10 times more. There’s nothing like a bit of ‘limited stock’ to push all my rationale thoughts out the window. MUST BUY IT ALL, NOW.

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. BLUEBIRDS .

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. WACKERHAUS TORONTO SKIRT . WACKERHAUS HALIFAX TOP . COCLICO SLINGBACK .  ST ANDREWS WATCH . PHILLIP LIM PASHLI .

A lot of the brands featured are brands that most of us here in the UK won’t have heard about, but will probably recognise once you do a little digging. For example Paper Crown (one of the brands stocked) is actually Lauren Conrads label (I’m swooning over her Carousal sequin top & gorgeous summer dresses), and WHiT is the niece of my NY favourite Kate Spade. The gorgeous palm jumpsuit above is one of my fave items from the WHiT collection.

A personal favourite, which I only discovered through Number 22, is Wackerhaus, a Danish Label (go figure, I love Scandinavian everything) with the most unbelievably effortless and chic collection. The textured two piece sets featured above are all Wackerhaus designs and absolute favourites of mine … I seriously need me those shorts this summer. They’d go perfectly with the new Jimmi Choo ‘ARI’ key lime pumps which I’m getting worringly close to buying (with my fantasy Lottery winnings). Another new discovery and firm favourite of mine is shoe designer Minna Parrika, her pumps are just stunning … Charlotte Olympia & Mr Choo have got stiff competition with her bold, bright & unique designs. The cobalt blue pumps above are a real favourite along with these incredible print pumps.

As a wannabe New Yorker Number 22 is a bit of a saviour, it’s always such a relief when international gems finally reach the UK (all hail the new Phillip Lim boutique) but to have a variety of designers and ranges edited into a seasonal collection available to us here in the UK is the cherry on top of the cake.

If you fancy splurging on some gorgeous pieces from Number 22, be sure to use this code to get 20% off O4CSEDC5LWXJ your order!