. WHAT MAKES CONTENT GOOD? .
In todays world we probably consume content online more than we read magazines, watch TV or sit and enjoy a good book, content online is there when you want, offers what you want & there’s tons of it too. It’s no wonder that bloggers, you tubers and digital content providers are booming.
But whilst we know the demand is there, so is the competition. With content so readily available, you have to produce brilliant content to cut through and get noticed … but don’t worry it’s not as hard as you may think, after all we bloggers love reading each others fashion, food, lifestyle and beauty content daily. So what is it that makes this content good?
Today I thought I’d share 5 things that I think makes content brilliant, and 5 little tips you can apply to your content creation to help you stand out amongst the crowd.
. 5 THINGS THAT MAKES YOUR CONTENT BRILLIANT .
We all know that something created with passion, will shine more than something written because ‘you had to’. Passion and enthusiasm are really obvious in my opinion; you can tell when someone’s talking about something they’re really interested in and as a result it makes it far more enjoyable to read or watch as a consumer too.
I always try and write about the topics that most excite and interest me (style, careers tips, photography & blogging), and hopefully as a result, my passion, knowledge & experience on the matter makes the content better for you guys too.
#2 NEW NEWS
With an abundance of content at our disposal daily, it’s important that content feels, new, fresh and up to date. As a blogger this can be quite the task, ensuring your constantly bringing a fresh point of view to your site & offering new news daily … but it’s that ‘what will be next’ feeling that keeps people coming back, in the knowledge that whatever content you produce will be original, new & fresh.
This is a rather subjective point, but I’ve included it as for me photography and imagery are one of the big things that makes a piece of content good … yes the editorial is important, but some beautiful imagery to entice you in, and tell your story more visually is what really excites me.
Imagery can tell a story often better than the written word, so having some quality, beautiful photos or video content is a sure way to gain some content views. But more importantly than having great imagery, is having YOUR OWN great imagery. A blog, website, or instagram that uses pinterest images or other peoples images, for me loses it’s appeal … it’s not personal, it’s not bespoke to your feature and it’s not original. Each to their own, but for me great imagery created by you, for your specific feature is a super important factor in content being brilliant.
Of course quality is also key, and quality encapsulates a lot, quality topics, quality imagery, quality editorial, quality design and structure. Simply quality in the overall delivery. An article with spelling mistakes, low-grade images or hard to read fonts sadly can spoil what might have been a wonderful piece of content. Having a quality lens over your content is really important.
And number one (well technically number 5, but probably number one importance) has to be personality. Content which is unique, and unique to you is what wins at the end of the day. It’s the reason blogs have become so successful in recent years, they’re personable, unique and offer something a little more engaging than the typical traditional magazine.
What do you think makes content brilliant online? Are there any things in particular you look out for?