3 REASONS YOUR BLOG WILL SUCCEED

RULE 1: BLOGGING HAS NO RIGHT OR WRONG. THERE IS NO ONE DEFINITION OF SUCCESS.

 I’ve always loved writing tips posts, whether it’s blog tips from my own experience, career advice based on what i’ve learnt on my career to date, or even photography tips stemmed from my passion for taking photos. I love to write them, for me they’re theraputic and discuss a topic which is in my mind at that moment, but the great thing is you guys seem to like them too, they’re always my most popular, most liked, most shared and most commented on. Making them even more rewarding to write.

I’ve always tried to focus on positive advice, tips that will help answer questions or inform, features that will motivate you or inspire you. And i dont plan on this chaning any time soon, what I will never do is tell you what’s right or wrong, or cast a ‘pressire’ to conform in the blogging space. I fundamentally disagree with it. For me blogging should be personal, full of integrity and whatever you dear reader and writer want it to be.

This last week i saw a few posts on the topic of ‘why your blog is failing’, semantics aside this was the jyst of the features. Whislt the content was interesting and resonated in many ways, I couldn’t help but feel a bit saddened by the negative point of view. Why your blog is failing. Given i believe there is no one ‘success’ nor a right or wrong, for me I didn’t like the message being put out. So it got me thinking … and instead of the negative take, I wanted to focus on the contrary, the positive. The things that are making your blog a ‘success’ … and that’s where we are today.

THREE REASONS YOUR BLOG WILL SUCCEED …

#1 YOU HAVE PASSION

For me, a blog is attractive if the blogger clearly has passion, passion for what they’re writing about, for their niche, for their content. Passion is what makes a feature brilliant, it’s what makes your blog shine and it’s what makes people keep coming back. If passion, and therefore care over your content and quality, motivation to provide unique editorials, and a visible love for the topics you’re writing about, is there, you’ll instantly grip your audience and make them want to come back for more.

#2 YOU ARE ORIGINAL

Blogging is not a copy cats game. Blogging has become so popular (for both bloggers themselves and readers alike) because it offered a unique and original take on topics of interest. Most bloggers started out there blogs as a hobby, as a platform to share a passion or an interest, their blogs were designed to be personal, they looked unique and reflected the individual bloggers style and tone (now we call it their brand). These wonderful blogs were original, they had integrity, and they had personality, and in my opinion that is why they became so loved, so shared, and so followed. Originality has never been more key, with millions of bloggers joining the ranks in the last couple of years, now more than ever your own unique and original take is critical.

And when I say original, it covers a whole host of areas, original creativity (not just copying the assumed proven formula, especially on instagram), original content (never plagiarise), original ideas, an original design, an original brand. Basically, make your space YOU. And you only.

#3 YOU’VE DEFINED YOUR OWN SUCCESS

The only way you’ll achieve success, is if you’ve defined what success is for you. Success is vague, subjective and personal, so if you’re striving for success then you need to know what success is to you, what are your goals, what are your ambitions, and from this you’ll be able to define a path to help you get there. Simply wishing to achieve something someone else has, is not enough. Define your own success. It will not only rid the green eyed monster, it’ll help you focus, and it’ll help you achieve.