. BLOG CONTENT IDEAS .
I’ve decided to make this a Saturday thing, a regular feature full of tips and tricks from anything like blogging and careers, to happiness and life. I’ve been really enjoying writing the features and I cannot even believe how well they’ve gone down each time (seriously, thank you). Whilst I can’t guarantee I won’t run out of topics, whilst the ideas are fresh in my head I’m going to keep going.
Ironically today’s how to post is actually going to be just about that – a plethora of content ideas so that you never run out of topics to write about. This post is less of a tips and tricks feature, more a selection of ideas or topics to keep your inspiration flowing. I always find having a list of content ideas in the back of my mind a really helpful tool in making sure I always have something to talk about or share.
So below is a long list of fab content themes, treat it like a ‘go to’ for moments where inspiration lacks or for moments where you’re looking to get inspired to write about something new. These are by no means a definitive list, just a few topics that open up a whole world of editorial opportunity to get your content flowing.
. FASHION & STYLE .
My personal favourite of course. Mediamarmalade is predominantly a personal style blog, 5 days out of 7 I share an outfit with you all. It’s my favourite thing to document and to photograph and I love seeing the end result of a quality set of outfit pictures.
Not only are outfits my favourite thing to blog about, they’re also my favourite thing to read about too on other peoples blogs. I love checking out peoples styles, the looks they compile, how they work an item and the garments they’ve been buying. My favourite outfit features are always looks in situ, an outfit from a day out or a weekend away. It’s not something I’m able to do myself that often given I work full time, but if I had my way every day would be a new excursion and outfit to boot.
Why not take your camera on your next trip out, whether it be with family or friends, ask them to snap your look, and if you’re feeling fancy, snap theirs too and create a mini lookbook.Content ideas: personal style feature / street style / style series (by brand / product / style) / Seasonal style edit / how to wear an item 5 ways / product wish lists / recreate the look / How to style X /
This isn’t a topic I frequently read or write about, it’s not a core passion of mine & it’s something I feel more practically about rather than emotionally like I do with clothes or shopping. But nevertheless, beauty is a huge industry in it’s own right and the editorial opportunities within this genre are absolutely endless, whether it’s features on your favourite products (which is as far as my own beauty pages go), or tutorials on how to create your favourite look, or even reviews & recommendations on a range of products or a brand there’s an endless amount to be written on beauty products.
If you have a beauty look that’s quite unique to you why not produce a tutorial, or if you have tried a product you absolutely loved (or hated) and want to share it, write up a review, or even if you are looking into products and want to share your findings or wish lists, why not create a post on the topic and share it with your readers. There’s plenty of content ideas when it comes to beauty, hair, skincare & makeup!
Content ideas: beauty haul / product reviews / beauty wish list / new product launches / beauty tutorials / recreate the look / your beauty regime / favourite skincare products / monthly favourites /worst product fails / skincare routine / best products for breakouts /
. FOODIE FEATURES .
An obvious one, but something that’s easy to forget to share is of course your favourite recipes. I’m constantly whipping up my favourite dishes and baking my favourite cakes and forever forgetting to get some pictures so I can share my recipes & baked goods with you all. It’s such an easy thing to do, but creates a piece of content that will look beautiful, inspire people and genuinely encourage people to try something new. Some of the top bloggers out there are constantly sharing their best cake recipes, dinner dishes or cocktail / juice tricks.
Don’t forget you don’t have to be a professional cook to have a speciality dish …
Content ideas: favourite cakes / how to make X / favourite cookbooks / signature dinner recipes / brunch ideas / healthy lunches / juice recipes / best cocktails / seasonal recipes / dinner party inspiration / canapé ideas /
. RESTAURANT REVIEWS .
Restaurant or cafe reviews make for fabulous reads & can be really helpful for people looking to try out new places – I for one love to find a new place to eat & constantly browse blogs or websites for recommendations. If you’re going to write a restaurant review make sure you capture a good variety of images from your visits and give a thorough review of the location, the staff, the decor and of course the food.
Even better is to create restaurant guides for your local area, why not build up a selection of reviews and tie it into one big feature, for example the best brunch spots in Chelsea, or top burger joints in East London etc.
Sharing this type of content is not only visually pleasing (I mean whats better than mouth watering food) but really popular too. I frequently search blogs for recommendations on where to eat & drink in London, most of my favourite places have been discovered through others recommendations.
Content ideas: favourite cafes / restaurant reviews / local hot spots / top new restaurants to visit / favourite bars / pop up cafes / best places for brunch – lunch – dinner – cake – coffee /
. PHOTO DIARIES .
Us bloggers are all nosy parkers aren’t we, so don’t underestimate how interesting your daily life can be for readers. Particularly if you’re putting in the effort to capture beautiful photos too. Why not take your camera on a day out or on a weekend away and create a little post from your break. Not only will people love to see your pictures, you might also be introducing them to a new area to visit or giving them some inspiration for imagery.
Whilst loads of people love images (we’ve all been guilty of skimming through the images I’m sure), people also love to read a good story too, so why not let your inner journalist off it’s leash and compliment your images with stories from your day / trip / holidays too.
Content ideas: a weekend in pictures / holiday photo edit / inspiring pictures / pictures that make you happy / event photos /
. PERSONAL EDITS .
You can share as little or as much as you like, but writing what is on your mind will not only help you and your mental wellbeing but may also help others too … others feeling a similar way, or experiencing similar situations and equally people may have advice and tips to help you too.
But it doesn’t have to be about serious issues or current topics, it could simply be anything that you feel like writing about. I frequently write posts like this, usually when i’m feeling inspired or down, and just want to get things on pen and paper and off my chest.
Content ideas: diary feature / what makes you happy / issues your facing / hot topics / FAQ’s / 10 Facts / Favourite things /
. (WISH)LISTS .
If you’re anything like me you spend your days creating wish lists of all the things you want to buy, do, wear, watch, read. I’m forever making lists, and actually sharing this can be really interesting and inspiring to others too (after all, it’s half the reason Pinterest is such a hit).
Whether it’s a monthly or seasonal shopping wishlist, a ‘dream’ beauty haul feature, must watch movies or must read books, a compilation of places you want to visit or even a bucket list of all things you want to achieve, why not share it. Your favourite things & ambitions can be super inspiring to others, and it’s a great way to document your own lists to make sure you actually start doing the things you want.
Content ideas: clothes wish lists / birthday lists / sales finds / seasonal edits / favourite books / favourite movies / new years resolutions / career aspirations /
. DIY / TUTORIALS .
DIY and ‘How To’ tutorials are the biggest trend on the web right now, in fact even google & youtube are on to it. People are constantly searching how to do things online, if you think about your own www dot usage, how many times do you search how to wear something, do something, make something, bake something. Frequently I bet. Well why not tap into this and share your own skills with those people searching to learn.
A DIY / HOW TO feature could cover absolutely anything, from web design, html tricks & photography tutorials in the blogger sphere, to interior design DIY’s or shabby chic furniture upgrades in the lifestyle sector, to sewing or painting in a more art genre. If you have a skill and a passion for making things, why not share this with your readers.
Content ideas: how to make (anything) / home upgrade tutorials / design Ideas /
. ADVICE & TIPS.
Very much linked to personal edits & tutorials, is posts sharing advice and tips. If you’ve learnt something new, or feel like you have advice that can help others, then why not share it.
In fact, my ‘how to’ features over the last few weeks have sort of evolved from a personal diary edit (about the blogging industry & positive wellbeing) to more solution based posts as I got my head back into gear (how to juggle a career & a blog / how to keep organised / how to take great photos).
I’ve been absolutely amazed how my personal tips & tricks have helped you all and how much positive feedback i’ve received. It’s really opened my eyes to a whole other side of blogging which i’d never thought of before. Advice & tips is going to become a big part of my blog moving forwards.
Content ideas: how to posts / tips & tricks / personal advice / career tips / job reviews / interview tips / blog advice /
. TRAVEL / CITY GUIDES .
If you’re lucky enough to be travelling, or simply lucky enough to live or have been somewhere worth visiting, share it on your blog. Travel and city guides are always wonderful to read & super interesting to those who may be visiting soon or looking for travel ideas.
Travel guides don’t have to be diary edits of exotic hot spots which most people will never get to visit, sharing your favourite places, or things to do in your local town or even doing a round up after a holiday of the best places to visit, eat or drink can be really engaging.
I love to read city guides, especially those with lots of pictures to boot.
Content ideas: city guides / top places to visit / favourite cities / travel aspirations / holiday diary / travel essentials / festival guides / packing tips /
. SHARING THE LOVE .
Sharing the love. The easiest type of post to produce, but one that can be so rewarding. Have you got a list of favourite blogs, instagrams, pinterests, websites, magazines or online stores? Why not share them with your readers. I’ve seen many bloggers do regular features on their favourite posts or articles from the week, their favourite new blog reads or even their favourite web links. These posts are a really great way of supporting other bloggers and building the community, but also can be really great reads & introduce people to new sites they may not otherwise have discovered.
Content ideas: top blog reads / favourite bloggers / favourite apps / top sites / best online stores / favourite pinterest – instagram – Facebook – twitter accounts / weekly round ups /
. HOME INSPIRATION .
There’s nothing I love more than snooping into peoples home, getting inspired by home decor or even getting tips for easy home improvements (seriously, have you seen my pinterest?). You don’t have to own a house to have an interest in home decor or be able to share your favourite decor ideas. I love reading posts all about the little things in a home, whether it be books and trinkets, vintage finds or simple decoration ideas.
My favourite decor posts to read at the moment are all about creating a beautiful looking office space. Whilst I don’t work from home, I love my little blogging area (mediamarmalade HQ if you’ve not already seen it) and really enjoy seeing how other people set their work space up.
Content ideas: home decor updates / top new home purchases / home inspiration features / office space / bedroom ideas / best home buys /
. HEALTHY LIVING .
A seriously hot topic in the blogosphere but also general news right now, with strong being the new thin, there’s an increased interest in keeping fit, healthy & happy. And it’s a good thing too. Whilst I love sport, health & diet isn’t a topic I write about on my blog, but it’s one I love to read on others. Whether it’s features on fitness regimes, healthy diet tips or recipes or even inspiration for juices or healthy supplements. There’s tons of inspiration to be had, so if you’re trying out a new gym class, embarking on a new healthier lifestyle or even a fan of knocking up healthy lunches, why not create a series of features sharing all your experiences or tips.
Content ideas: juice recipes / healthy eating / diet tips / fitness regime / workout class recommendations / fitness routines to try /
Wow, I think that’s enough content themes to keep a blog running for a few years. The key thing to remember is that there’s no right or wrong when it comes to blog topics or features, and there’s definitely no requirement to talk about every genre, I for one love blogs dedicated simply to style or food (and my own blog is style focussed 95% of the time). The idea of this feature is to help keep us all inspired & provide a go to destination for moments when blog post idea’s are required.
My biggest tip of all when it comes to blog content is to write about the things you care about, have a passion for or a real interest in. Don’t feel pressure to write about things (or write features at all) for the sake of getting a feature live or joining in on a new fad product or hot debate, save your energy for the topics you love or get excited by. Passion and integrity are the two things which make any blog stand out & make content enjoyable to read, and as long as you write with those two things at the heart, your blog will be engaging and interesting to read.
i’d love to hear about any other content themes you love to read or write about, or any examples of blogs you think write about these genres well?