. 5 TIPS TO GROW YOUR BLOG .
When you spend a lot of time working on your blog, producing content, shooting looks, writing up editorial, it’s always nice to feel rewarded for your hard work and efforts. Whilst my blog originally was just a personal space and I didn’t expect anyone to come and read it, as my blog has grown and my content has improved, readers mean all the more to me, they make it all worthwhile. But of course as blogging has become more and more popular , the volume of blogs and content available has increased to a crazy level, making it even harder for you, your content and your little www dot to stand out and get noticed.
I am a very firm believer in organic growth, things will come in time and with hard work, but sometimes morale can be affected on the journey (it’s only natural, read my post here on tips for keeping your morale high) and during those times it’s good to take check, and analyse what you’re doing, how you could improve further or what it is you want to get out of your blog.
There really is no ‘easy win’ solution to growing your blog, your traffic and your reader base (blog growth is organic and always should be), but there are a few things that I believe definitely can help along that journey, so I thought i’d share those 5 tips today.
. #1 CREATE GREAT CONTENT .
The first tip is of course to create great content, if you want people to discover your blog and importantly keep coming back then you need to provide great content, whatever that content, topic, or genre might be, it’s important to ensure it’s quality. I spend probably 98% of my efforts on creating quality content, it’s what I love to do and it’s what I hope makes my blog enjoyable for others to read and visit.
Great content isn’t just about producing a one off piece of fabulous quality editorial, it’s about being consistent in frequency and quality and also about maximising what you are doing with your content (where you’re sharing it and optimising the time of day you share it etc), as well as mastering the likes of SEO (you can read my 5 easy SEO wins here) & your content distribution.
. #2 MASTER SOCIAL .
These days blogging isn’t just about your blog and your editorial content, it’s about your whole social persona and profile, these days instagram commands so much attention from both readers and brands that it’s important to ensure you’re not missing any tricks by ignoring your social channels.
I personally find the whole instagram world quite bonkers and right now only dream of having 200k followers, but nonetheless i still work hard daily to share inspiring and pretty pictures across my instagram page (which you can follow here), as well as my pinterest, Facebook and twitter accounts. Being a blogger is a tough job these days, you’re no longer just an online blogger, your an editor, photographer, social media manager, content producer, creative director, financial director … the list goes on.
Spending a little time thinking about your social channels, ensuring you’re posting quality features regularly, at the right times and tagging the right things is another great way of growing your ‘blogging brand’ but also in directing some traffic through to your blog too!
. #3 NETWORK .
I’m especially awful at this (from a blogging point of view) but networking is an absolutely key way in growing your blog and reader base. I struggle to network offline with my blog as I work full time and can find it difficult to attend all the events i a invited to, but what I do know is that getting out and about, attending PR days, brand parties, blogging conventions is a definite way to meet new people and share your blog beyond it’s current reader base.
Of course it’s important to be natural and not simply attend events to spam people with your business card, but they do provide great opportunity to meet new people, new brands and generally expand your blogging network.
For me this is something I really need to start doing more, starting with making a business card …
. #4 COLLABORATE .
Collaborations are another fantastic way of growing your blog. Naturally collaborations are not something you can really go out and seek (at least, I tend to wait to be approached, but there’s no reason why you couldn’t and shouldn’t actively seek out collaborations and projects) but when they do come around they provide a really great opportunity to expose your blog and content to others who may have not discovered it yet.
Brand collaborations when done well are a really great (mutually beneficial) way of gaining exposure, if you’re producing great content in partnership with a brand and they then feature you and your blog on their owned channels or social channels, this is a great way of showcasing your blog to people who will be interested in the same things.
I’ve been fortunate to work on many brand collaborations and it’s always lovely when brands then produce features on you or simply share your instagrams and blog links. French Connection, John Lewis and Aspinal of London are a few recent examples of brands i’ve worked with who have gone on to share my blog links, develop features about me on their sites & generally promote my content (on them) a little more. Beyond brands, online stores or sites like ASOS & Lookbook, magazine or online publisher collaborations are also brilliant exposure, i’ve been featured in a number of UK & international fashion (and blogging) publications and it’s a great way to ‘get out there’.
Many bloggers these days are also collaborating with other bloggers or blog friends, again these collaborations are a great way of extending your readership and exposing your blog to new people!
. #5 DON’T STOP .
It does go without saying that of course to grow your blog you must be consistent and keep going. For your blog to truly grow then you have to keep producing content, keep engaging with the community, keep networking with brands and bloggers and don’t stop. The moment you stop, it’s likely that things will slow. Blogging is a big, competitive industry now and there’s so much amazing content out there for us to consumer, if we want to be a part of it, we have to keep blogging.
Just keep blogging!
So there you go, 5 little tips to help your blog grow, as I mentioned there’s no ‘easy win’ with blogging and there’s definitely no point trying to take shortcuts as it won’t benefit you in the long run. Blog growth is organic, and so it should be, but if you keep working hard, producing great content that you love and are passionate about, in time people will discover it and start to love your blog more and more.
I’ve been blogging everyday for almost 4 years now, it’s bloody hard work, and sometimes I wish more people would discover my blog & enjoy what I produce, but slowly but surely it’s getting there, growing slowly but daily. The key is to be patient, keep going & make sure you’re enjoying yourself along the way.
I’d love to know if you found these 5 tips helpful or if you have any other tips or advice on growing your blog organically?
Thank you for these tips! It can be hard to get to an audience but it just takes work and dedication as you have shown :) xx
I agree with all of these points, especially being social and collaborating – it really opens up your blog and you as a personality to readers, and helps you grow so much more.
Britton Loves | Lifestyle Food Fashion Beauty – http://www.brittonloves.blogspot.co.uk
I think you pointed out five crucial aspects of a successful blog. Social media is so important, but can be tricky to master.
Silly Medley: Lifestyle and Travel
You said it! But seriously, it’s tough. I promised to myself I would make every piece of content myself, including photos (except photos of me obviously) and my website. It takes time and a whole lot of effort though to be as great as I imagine it to be. Great piece of advice and very motivational :)
– X Marloes
I love reading help posts, any help I can get is always appreciated!
I love reading your blog so any tips from you is always a bonus!
Oh thanks for all these tips! It’s such a relief when I start to think why my blog does not grow faster and realize that it’s OK! I’m working on each of them but especially creating great contents is the most important as you say!
Colleen Welsch says
This is a great post! I feel like a big mistake a lot of bloggers (especially new ones) make is skimping on content. Content is everything!
COOCOO FOR COCO
~ Carmen ~ says
Magnificent tips. I’d have to say networking is where I am lacking. I need to up my social skills for sure. :]
// ▲ itsCarmen.com ▲
You’ve hit the nail on the head here … Now to just do it!
Posh, Broke, & Bored says
Another great post from you Melissa – this is why I keep coming back (well, that and your outfit posts!) for more! I’ve included your post in my Weekly Link Roundup of Blogging Tips & Resources, I hope you don’t mind! Have a lovely Sunday x
Jasiminne | Posh, Broke, & Bored
Great post! I’m new to blogging and sometimes it is hard to keep working at it when you aren’t seeing too many followers but I’m gonna keep plugging away! Also where did you get that lamp?! I love it!
Jennifer Pennington says
Great tips and advice, dear! Thank you so very much. I agree, great content, no matter how the blog looks, is the key to any great blog. I’ve talked to so many people who focused more on how their blog looked than what they actually blogged about, and while a nice blog with some widgets and catchy photos and perhaps even a newsletter is nice and all, if you’re not putting out great content that keeps people coming back, then you’ve got nothing to work with at all. I loved all of these! I can honestly say networking as well has not been my BEST strength, as I’ve always been so independent. But I’ve done it a lot more over the past few months and its fantastic! It helps a lot and I’ve made some wonderful new friends.
Natalie Ann says
Great tips :)
Natalie Ann xo // Petal Poppet Blogs ♥
Nicole Rose says
Thank you for these wonderful tips. :)
Great tips, thanks for sharing. i have been trying to be active on social media. i am still a tad shy to approach brands thought…soon.
I can definitely relate about the networking bit! I feel so awkward all the time. It’s definitely something to be worked on. But all the tips were very helpful!
Prudence Yeo says
I love blogging and creating content but networking and staying active on social media are definitely the parts I find to be very challenging! Nevertheless, thanks for the reminder on the importance of these for blogging success!
Thank you so much for sharing these advices. A friend and I are currently preparing the launch of a our new blog. We are sooo exicited. So many ideas, soo confusing brains, no IT skills…Ha ha ha…So I read a lot of blogs on blogging, how to start a blog, the most important points etc. And I find your blog was one of the best. Thanks again. And keep blogging.
I always love to read your blog on my free time, I always learn something new and today I’m not disappointed. Thanks for the advice
Great piece. I’m starting to feel like I need to and want to write more and do more so thank you.
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